Deputy Prime Minister Hoang Trung Hai has emphasised the need to develop a trademark for Vietnamese rice to increase the product’s standing in foreign markets.
According to a recent statement issued by the Governmental Office, the Deputy PM asked the Ministry of Agriculture and Rural Development (MARD) to collaborate with all relevant ministries, enterprises and local authorities throughout the country to complete the Vietnamese rice trademark development project.
Accordingly, the Mekong Delta region, the country’s key rice producer and exporter, is considered the project’s main target area, which will be developed based on the analysis of demand, production capacities, and potential for entering global rice markets in the near future.
In addition, measures and policies to encourage localities and enterprises to get involved in the efforts are to be put forward.
MARD was also asked to focus on mobilising necessary resources to complete the project and submit it for the Prime Minister’s approval in December 2014.-VNA
According to VNA
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Category : Overview