The ASEAN Economic Community (AEC), set to come into effect on December 31, has the goal of transforming Southeast Asia into a region with free movement of goods, services, investment, skilled labour and a freer flow of capital.
With a population of over 600 million, greater than that of either Europe or North America, the combined economy of the 10 states comprising the Association of Southeast Asian Nations (ASEAN) is forecast to become the world’s fourth largest economy by 2050.
“Trademark” is another way of referring to brands.
Consumers’ purchasing decisions are influenced by trademarks and the reputation such brands represent. It is important for business people to have an understanding of why trademarks are important assets and help grow their business. Here are the seven top reasons of why trademarks are important to your business.