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Part 2: Phu Quoc fish sauce brand disappearing

VietNamNet Bridge – Real Phu Quoc fish sauce products have gradually disappeared from the market, and even from its homeland. They have been retailed only to travelers, who still love the traditional product.

Part 1: The storm rushes down in the Phu Quoc fish sauce craft village

The once well-known fish sauce brands such as Thanh Quoc, Hong Dai and Khai Hoan still exist. However, most of the products put out by the workshops are now selling to the manufacturers who then process the fish sauce into different products and launch into the market as “high grade fish sauce.”

The owners of the workshops still have been trying to maintain the traditional career and keep the soul of the Phu Quoc fish sauce by making the bottles of real Phu Quoc fish sauce – the drops of fish sauce extracted from anchovies and salt kept in wooden barrels for many months – and retailing to the travelers to Phu Quoc.

A lot of travelers visit Khai Hoan, known as the biggest fish sauce enterprise in Phu Quoc and buy real fish sauce products to give relatives as gifts.

However, Ho Kim Lien, Director of Khai Hoan Company, admitted that not many people are interested in Phu Quoc fish sauce any more.

“Some travelers from the south say Phu Quoc fish sauce is salty, and they would rather buy Chinsu or Nam Ngu brand fish sauce products at supermarkets than the real traditional fish sauce in Phu Quoc,” Lien said.

The director has also admitted that despite the great efforts of the company to run marketing campaigns, her fish sauce products, like other Phu Quoc fish sauce brands, still cannot squeeze into big supermarkets in HCM City and other big urban areas.

Therefore, Lien said, she plans to march towards the northern market, the area from Quang Binh province to Hanoi, where consumers have a different taste with the southern people and do not like sugared products.

Tinh from the Phu Quoc Fish Sauce Association agrees with Lien, saying that fish sauce needs to be salty, simply because the fish sauce products with the salinity of less than 25 percent would get spoiled just after a short time of preservation.

Tinh believes that the sauce products with the salinity below 25 percent would be able in good conditions only if producers use preservatives.

Tinh emphasized that it is the salinity which ensures that real Phu Quoc fish sauce does not contain toxic bacteria.

“It is the salinity which kills all bacteria. No bacteria have been found so far in Phu Quoc fish sauce,” Tinh said.

“Other manufacturers advertise that their fish sauce products are “clean.” However, consumers should be informed that there has been no dirty Phu Quoc fish sauce since the day Phu Quoc fish sauce appeared on the market,” she added.

Deputy Chair of Phu Quoc district People’s Committee Huynh Quang Hung sadly said that consumers are being cheated. The products introduced as fish sauce are the ones made up from original fish sauce plus a lot of aromatic flavorings.

Also according to Hung, a bottle of genuine Phu Quoc fish sauce with 300 degrees of protein is just a bit more expensive than a bottle of processed sauce with just 100 degrees of protein. Meanwhile, fish sauce producers well understand that there exists a big gap in the quality of the two types of products.

“In general, the protein content is always written down in small letters on the packs of the bottles of fish sauce, which cannot give sufficient information to consumers,” Hung said.

Part 1: The storm rushes down in the Phu Quoc fish sauce craft village

VietNamNet Bridge – Phu Quoc fish sauce, which is considered the “national spirit and characteristic,” may disappear forever one day, since Phu Quoc fish sauce makers have turned their backs to the career descended by their ancestors

Fewer fish sauce makers

The years from 2005 to 2010 were considered the hot development period of Phu Quoc fish sauce, when the number of fish sauce makers increased rapidly. However, the golden age is over with the number of fish sauce makers decreasing dramatically.

According to the Phu Quoc island People’s Committee, there are 120 fish sauce workshops in the district. However, the figure is believed to be “out of date.” The number of the Phu Quoc Fish Sauce Association’s members has dropped from 91 in 2010 to 86, according to the association’s chair Nguyen Thi Tinh. In 2010, when the association was set up, there were 63 members.

Nguyen Minh Truc, Head of the Phu Quoc district’s Economics Sub-department, said that there has been no more fish sauce workshop.

“Making fish sauce now cannot bring profits to Phu Quoc’s people any more. Therefore, a lot of families have turned their back to the traditional career,” Truc said. “I have heard that the chair of the association is considering doing business in the tourism sector.”

Small scaled workshops with 10-30 fish sauce barrels prove to be the first ones who suffered from the cutthroat competition with big enterprises. About 50 percent of the workshops are the members of the Phu Quoc Fish Sauce Association.

The supply of anchovy, which is the main material to make fish sauce, has become depleted, while the demand for materials has been increasing rapidly. Small workshops, therefore, cannot compete with bigger ones in collecting materials.

However, in fact, even big workshops have also been facing big difficulties because of the economic downturn, the high bank loan interest rates, and especially because they cannot compete with the big guys who are making sauces in different kinds right on their homeland.

Counterfeit fish sauce gradually replaces real fish sauce

When asked about where Phu Quoc fish sauce products have been selling, Tinh said that about 60-70 percent of Phu Quoc fish sauce products have been sold to the companies which would process different kinds of sauces now dominating the market.

However, later, at the end of the meeting with reporters, Tinh said that over 90 percent of fish sauce made in Phu Quoc district has been “reincarnated” as non-Phu Quoc sauce products. These products are introduced as “high quality fish sauce” and given dainty names, but in fact, they are not real fish sauce.

Truong Hong Huong, Director of Hong Dai Company, complained that the real fish sauce makers like him now do not have the power to decide the input cost and the outlet of products.

The input material costs have been increasing continuously, because fishermen now have to go out to the open sea to catch anchovies. Meanwhile, they cannot raise the sale prices of fish sauce products, because their products have to compete fiercely with the products introduced as fish sauce, but are not made in accordance with the standard production process applied to make traditional fish sauce.

Analysts have also said that the counterfeit fish sauce products should be called “nuoc cham” (sauce) instead of “nuoc mam” (fish sauce).

In Phu Quoc, most of the fish sauce workshops now have to sell their fish sauce to Masan Group through Hong Ngoc Company. The enterprise has ships that carry Phu Quoc fish sauce to HCM City.


Nike accuses designers who left for Adidas of stealing a “treasure trove” of confidential information and sues them for $10m
Denis Dekovic was head designer of the Magista football boot pictured here. (Source: Getty)
The battle for sportswear supremacy has taken a Shakespearean turn after Nike sued three former designers who left for Adidas in September, accusing them of running off with a “treasure trove” of company designs and business plans.
The American sportswear giant has filed a lawsuit in Oregon, where Adidas is headquartered, against Denis Dekovic, Mark Dolce and Mark Miner for $10m in damages.
In the explosive suit, Nike describes the trio of high-ranking designers as “co-conspirators” who “hatched a plot” to start their own version of Nike’s innovation lab at Adidas before setting up their own business.
The designers are also accused of stealing the “master strategic business plan” for Nike’s football business, including details for future kit designs for teams such as England, Brazil, Manchester City and Barcelona.
Nike says it will “suffer irreparable harm if this scheme is permitted to continue”, due to lost market share, sales, and goodwill.
Although the three men are professionally renowned for their shiny sneaker designs, Nike’s lawsuit conjures images of shadowy acts of secrecy that would be more at home in a John le Carre novel.
Dekovic is alleged to have had the contents of his Nike-issued laptop copied while Dolce is accused of sending confidential information to a personal email account.
All three of the accused held prominent positions at Nike before leaving earlier this year. Dekovic was Nike’s global football design director before he left the company, Dolce worked on basketball shoes for superstars such as Kobe Bryant, while Miner had been a key figure in the success of Nike’s running shoes.
Nike paints a picture of desperate Adidas, which was facing “drastic declines” in profit, being seduced by the designers’ promises of information that could give it a competitive advantage over its major rival.
At times in the lawsuit, the American sportswear giant manages to sound like a scorned teenage lover, at one point describing Dekovic as consorting with Adidas but “all the while deceiving Nike into believing that he loved Nike, its brand, and that his long-term career plan was to remain with Nike”.
It even accuses the trio of paying for Twitter and Instagram followers in order to impress Adidas.
Meanwhile Dekovic and co have denied the allegations:
Until the very end, we stayed engaged, loyal and committed. We have a tremendous amount of respect for our colleagues and Nike and would never do anything to harm them.
We find Nike’s allegations hurtful because they are either false or misleading half-truths. We did not take trade secrets or intellectual property when we departed Nike in September.

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