Author Archives: dp

Brand protection in ASEAN

Brand in ASEANThe ASEAN Economic Community (AEC), set to come into effect on December 31, has the goal of transforming Southeast Asia into a region with free movement of goods, services, investment, skilled labour and a freer flow of capital.

With a population of over 600 million, greater than that of either Europe or North America, the combined economy of the 10 states comprising the Association of Southeast Asian Nations (ASEAN) is forecast to become the world’s fourth largest economy by 2050.

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Pair jailed after online fake goods scam

Some of the fake goods being sold by Morris and Cumming

Fake perfumes, electrical items and clothing were among the goods which Patrick Morris sold from his home in Deal.

The 65-year-old pocketed over £120,000, selling the fake items – which he sourced from China – online from his website a-bit-of magic.co.uk. His 42-year-old godson, James Cumming, was also involved in the scam, describing himself as an ‘online shop manager’.

Cumming was jailed for a total of 16 months alongside Morris for six months when they appeared at Canterbury Crown Court yesterday (January 21), for their conspiracy to falsely use trademarks.

Morris had around 5,000 customers using his website which was set up in 2011. Throughout 2012, Kent County Council Trading Standards received numerous complaints that the business was selling fake products. The organisation began an investigation, and, after undercover test purchases which were confirmed to be fake, Trading Standards raided Morris’ home in Wellington Parade on November 8 2012. More than 500 goods were sezied during the sting, including two laptops and a mobile phone.

The estimated value of the seized goods belonging to Morris was between £11,000 and £12,000 based on his selling price obtained from business records.

Big name brands like Chanel, Dior, Dolce and Gabanna, Paco Rabanne all featured in the haul of fake goods taken during the raid. Electrical goods which included fake GHD hair straighteners and Beats headphones were also seized from the address.

It is estimated that the real brands lost out on around £360,000 worth of legitimate business.

Trading Standards manager Mark Rolfe said: “Kent County Council’s Trading Standards has put paid to these criminal entrepreneurs who were defrauding consumers and legitimate businesses.

“Those who deal in counterfeit goods can expect to be prosecuted and can face prison sentences as a result.

“All the goods seized were confirmed by the trademark holders as being counterfeit. Because the goods were fake, there were safety concerns over the electrical goods and fragrances which are required to comply with European safety legislation.

“There is the safety risk to consumers of using products which are not genuine and therefore the quality of them and their safety is not known.

“The scale of offending was such that the gross profit from the business amounted to over £120,000, with in excess of 5,000 consumers buying from the website.”


Part 3: Phu Quoc fish sauce rescued by westerners

VietNamNet Bridge – Nguyen Thi Tinh, ignoring the taboo in the fish sauce village, showed off her new fish barrels, where anchovies were being salted to create a kind of genuine fish sauce which Tinh would register to obtain the geographical indication certificate on Phu Quoc fish sauce trademark.

Part 1: The storm rushes down in the Phu Quoc fish sauce craft village

Part 2: Phu Quoc fish sauce brand disappearing

Geographical indication – the solution for Phu Quoc fish sauce

Pointing to the fish barrel from which the drops of extraction of fish sauce were leaking, Tinh said that this was one of the 10 fish sauce barrels she has registered for the geographical indication certificates. The 10 fish sauce barrels are 1/8 of the total barrels that Tinh’s Thanh Quoc Company was making.

Not only Thanh Quoc, but many other big workshops like Khai Hoan and Hung Thinh in Phu Quoc district were taking hectic preparations to launch the bottles of Phu Quoc fish sauce with geographical indications.

The trademark registration and protection for geographical indication in both Vietnam and the world market has finished with the support of the EC through the Multrap 3 project. However, genuine Phu Quoc fish sauce products with geographical indications still have not been marketed for some reasons.

The fish sauce makers in Phu Quoc well understand that the geographical indication would be the only way to protect Phu Quoc fish sauce and regain its position on the market. This would not only help preserve and develop the fish sauce making career descended by the ancestors, but also help keep the national spirit and the “culinary elite” of Vietnamese cuisine.

The predestined tie between Vietnamese fish sauce and western wine

According to Ly Van Nhan, Deputy Chair of the Phu Quoc fish sauce management board, the project on developing the brand with geographical indication has been sponsored by a French famous liquor group, which has also given technical assistance.

After two years of working with the support of French experts, in 2010, the regulations on the control over Phu Quoc geographical indication for fish sauce product was completed and recognized in both Vietnam and in the world.

In September 2010, the Phu Quoc Fish Sauce Management Board was established, which is in charge of verifying the quality of fish sauce and granting the geographical indication stamps to the products which can satisfy the standards.

The Phu Quoc village has become more bustling, and fish sauce workshops have been hurrying with their production plans.

The workshops now follow very strict production process. All the salting fish barrels are given codes which bear the strict control by the members of the management board. All the details about the production phases, materials and technique are recorded and put under a strict control.

Every bottle of genuine Phu Quoc fish sauce with the geographical indication labels will have its code which allows consumers to trace down the origin of products. Especially, it can point out which barrels the fish sauce comes from.

The last obstacle

According to Tinh, she has to gather all of the company’s strength to set up a big fishing ship with all necessary equipments, so that it can catch fish with tuna nets and to ensure the traditional fish marination process which has been applied for the last many generations.

Meanwhile, Khai Hoan, which does not have fishing boat, has bought a 250 ton ship to collect materials to ensure that it can collect fresh fish and the fish salted in accordance with the procedures set up by the company.

One of the reasons which makes Phu Quoc fish sauce with geographical indication labels still not being available on the market–is the requirement on the histamine content which must be below 200 mg per liter.

The problem is that the anchovy sources on the Phu Quoc sea area are getting exhausted. As the nearby fishing grounds do not have enough fish. People now have to go further to catch fish, which makes it difficult to keep fish fresh.

Therefore, Tinh said protecting the traditional anchovy fishing grounds is the thing that needs to be done immediately.


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